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My name is Scott Forbes and I'm President, Grand Poo-bah, and Chief Wordsmith of After Hours Advertising.

I survived a childhood riding my bike without a helmet and running with scissors in the bucolic setting of Minneapolis, then got through high school on the strength of a skeleton key to the records room.

After four years at St. Lawrence University, where I earned a double major in History and English and got a minor in Fraternal Activities (courtesy of my Phi Sig fraternity brothers), I took a job with Doner and Company in Detroit and began my professional odyssey in advertising. In subsequent years I labored in Chicago, Washington and, finally, at The Integer Group in Denver, where I worked on advertising and internal communications for Coors Brewery, Volant Skis, Orvis Outfitters, Procter & Gamble, Marsico Capital Management and other marketers.

In January 2006 I finished a book and signed with The New York Literary Agency. When my re-writes were done I fielded calls from former co-workers and clients and took on lots of writing and editing work. That got me thinking that I may be in the midst of starting a business. And that’s exactly what I did.

The only regret is that I didn’t start my business a few years earlier.